Thursday, June 23, 2011

Falcons, 7-up seal partnership

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BY phillip corrY

Crown Beverages, under their 7-up brand on Thursday unveiled a Shs130m partnership
with Falcons Basketball club. The package was announced at a brief but colourful ceremony held at Makerere University sports ground.

“This partnership communicates a new 7-up that only refreshes the consumer in a unique way; it also makes him feel, act and play differently. “Falcons basketball club has over the years exhibited superior skills, making it to every playoff for the past

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